A rebuilt boat configurator and design cleanup for a global RIB maker.
Ribcraft Boats is a global manufacturer of military, rescue, support and recreational vessels, operating across the USA, Europe, Australia and the UAE. We improved their website's customization experience and visual consistency.
Their 'Build a Ribcraft' customization form was unclear and non-intuitive, with design inconsistencies across pages and image-optimisation issues affecting the look.
We redesigned the boat-customization section with hierarchical navigation, clarified the form options, fixed design inconsistencies, optimised images across pages, and ran cross-platform testing.
Draft — confirm the real stack for this project.
A short client testimonial goes here. draft — real testimonial— Client · Ribcraft